The brief was to create the visual identity for a new cannabis enthusiast brand that delivers high-quality products wherever you need them. Cannapplies aims to redefine the cannabis brand experience while promoting sustainability, with a strong foundation in art and design culture.
The result is a vibrant, playful brand identity that blends art, illustration, and motion graphics to bring to life the story of a character and the universe it inhabits.
My role here was as Creative Director, Designer, and Animator. With complete creative freedom from the client, I had a lot of fun bringing this project to life.
Credits
Creative Direction: César Unda Granda
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2023
