We developed a new social media content strategy for Neo Cutis, a premium cosmetic brand offering a diverse range of skincare products.
We used the brand’s tagline, “Simply Smarter Skincare,” as the core concept for every content idea. The art direction evokes a simple, bright, modern, and healthy lifestyle, perfectly aligning with the brand’s range of products.
My role as Creative Director was to lead the entire creative process from concept to execution. This included collaborating with the team on shoot day, directing the shoots, and handling video editing.
Credits
Client: Neocutis US
Agency: Findasense Madrid
Project Manager: Jana Kostova
Creative Direction: César Unda Granda
Art Direction: Anna Rodriguez
Photography: Anna Rodriguez
Photography assitant: Paula Lobregar
Videographer: Daniel Bailer
Post Production: César Unda, Daniel Bailer, Anna Rodriguez
Copywritter: Gavin O’hara, Paloma Teijeiro
Models: Ana Peinado, Ines Ben Youssef, Virginia Grosso
Agency: Findasense Madrid
Project Manager: Jana Kostova
Creative Direction: César Unda Granda
Art Direction: Anna Rodriguez
Photography: Anna Rodriguez
Photography assitant: Paula Lobregar
Videographer: Daniel Bailer
Post Production: César Unda, Daniel Bailer, Anna Rodriguez
Copywritter: Gavin O’hara, Paloma Teijeiro
Models: Ana Peinado, Ines Ben Youssef, Virginia Grosso
