Education should evolve as swiftly as a child’s curiosity. Yet, in an industry often hesitant to embrace technology, how can we persuade decision-makers that a laptop is the ideal tool for staying in sync with the next generation?
#NoMoreExcuses uses typical naughty student excuses to explain each product feature. This time the children are not the good guys, we dared to change the formula and now the cute child is the playful villain and the product is the hero who saves education.
My role here was Creative Art Director, where I worked closely with the Creative Director and production company throughout every stage— from concept and pre-production to filming, post-production, publication, and social media reinforcement. It was a great experience working on this global campaign, as it provided me with invaluable lessons and insights that have significantly enriched my career.
Credits
Client: Lenovo, Microsoft
Agency: Findasense
Account Manager: Jana Kostova
Executive Creative Director: Federica Khaski
Creative Directors: César Unda, Mauro Mouriño
Art Directors: Paloma Rodriguéz, César Unda, Mauro Mouriño
Production Company: Ponlog
Director: Damián Abreu
Producer: Eileen Moreno, Daniel Bailer
Post-Production: Ponlog
Motion Graphics: César Unda Granda
Agency: Findasense
Account Manager: Jana Kostova
Executive Creative Director: Federica Khaski
Creative Directors: César Unda, Mauro Mouriño
Art Directors: Paloma Rodriguéz, César Unda, Mauro Mouriño
Production Company: Ponlog
Director: Damián Abreu
Producer: Eileen Moreno, Daniel Bailer
Post-Production: Ponlog
Motion Graphics: César Unda Granda
Thanks for watching!
