How to refresh the world? We need to communicate Sprite's new RFRSH campaign, in which we invited young people to refresh the city through urban expressions as art and sports mixed with their own individual expression.
We gave skateboarding a twist, filling a vert bowl with water. With the help of two of the best Pro Skaters in the city, we refreshed the iconic Skatepark by filling the bowl with water to performe new tricks and jumps.
My role here was as Creative and Art Director working closely with the team from the idea to the post production.
Credits
Agency: Findasense
Client: Sprite
Production Manager: Penelope Reynoso
Creative Director: Jaime Gonzalez
Creative Art Direction: César Unda
Copywriter: Juan Carlos Poveda
Vídeo Director: Juan Pablo Castro
The Coca-Company 2014
Thanks for watching!
