How can we refresh the world? We aimed to communicate Sprite's new RFRSH campaign, inviting young people to revitalize the city through urban expressions like art and sports, blended with their unique individual style.
We gave skateboarding a fresh twist by filling a vert bowl with water. In collaboration with two of the city's top pro skaters, we revitalized the iconic skatepark, turning the bowl into a unique challenge for new tricks and jumps.
My role here was as Creative Art Director working closely with the team from the idea to the post production.
Credits
Agency: Findasense
Client: Sprite
Production Manager: Penelope Reynoso
Creative Director: Jaime Gonzalez
Creative Art Direction: César Unda
Copywriter: Juan Carlos Poveda
Vídeo Director: Juan Pablo Castro
The Coca-Company 2014
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