The brief was to create a brand identity for a consultancy group that offers corporate solutions.
Buen Venture, meaning "Good Risk," embodies the idea that in order to succeed, one must be willing to challenge conventional ways of thinking and acting. The brand provides consultancy services offering solutions across political, administrative, legal, commercial, and technological sectors.
The logo is inspired by the Korean concept of trigrams, or Pa Kua, which are fundamental symbols in Eastern philosophy. Composed of three lines that can either be broken (yin) or unbroken (yang), the trigrams represent the balance or imbalance of energy.
My role here was as Creative Director, Designer, and Animator, where I developed the entire brand from scratch in close collaboration with the client. I then designed and animated the visual identity, bringing the brand to life as a cohesive whole.
Credits
Client: Buen Venture Consultancy Group
Creative Direction: César Unda Granda
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