We needed to connect with wine enthusiasts from around the globe. By doing so, we aimed to foster a vibrant community united by a shared passion for fine wines.
We aim to create a campaign that resonates with wine lovers and their lifestyles. "The Journeys" is a beautiful collection of postcards, each telling a unique personal story that perfectly aligns with our 12 wine varietals.
My role was Creative Director, where I conceptualized ideas and collaborated with the team from the very beginning. I led the creative direction of the photoshoot from the agency's perspective, working closely with a team of art directors, videographers, and photographers throughout the process until the final publication.
Credits
Agency: Findasense
Creative Director: César Unda Granda
Videographer: Daniel Bailer
Creative: Wilson Gonzalez, Paloma Rodriguez, Maria Fernandez
Photographer: Fernando Mazelli
Art Directors: Andrea Hernando, Paloma Rodriguez
Creative Director: César Unda Granda
Videographer: Daniel Bailer
Creative: Wilson Gonzalez, Paloma Rodriguez, Maria Fernandez
Photographer: Fernando Mazelli
Art Directors: Andrea Hernando, Paloma Rodriguez
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